Episode 5

full
Published on:

1st Feb 2023

Goebbels, Brand Management, and Genocidal Myth Making | Learner's Digest S3.4

In the modern discourse it seems, any political opponent is immediately a "Nazi", and any historical grievance is a "genocide".

The problem is obvious and three-fold:

  1. Politically, the elites in a less wealthy and/or numerous nation want to use the victimhood status to gain potential reparations from the wealthier/more numerous nation, by any means possible—all's fair in love and war;
  2. The impacts on the (wrongfully) accused are also clear: accusing various historical governments of (alleged) genocides smears their modern successors as well as the whole nations, thus dehumanizing them in a way;
  3. And in turn, overusing such terms as "Nazi" and "genocide" cheapens these and diminishes the crimes of the actual Nazis, creates possibilities for denial of actual genocides such as the Holocaust or the Armenian Genocide, and whitewashes the Nazi revival such as various neo-Nazi movements.

I can think of no example more insane than the whitewashing of the Ukrainian Nazi collaborators Bandera and Shukhevich, their organizations OUN and UPA, and their modern Ukrainian equivalents such as Azov, S14, and the Right Sector—and at the same time bringing out all the decades of smear campaigns against the USSR and Russia, accusing them of multiple genocides.

Though maybe "Holodomor" myth is at least equally insane.

Russophobia deserves its own post, and so do the Ukrainian Nazis both historical and modern. For now, I'll look at genocide accusations against the historical and modern Russias.

Content

  • Genocide as a Weapon of Propaganda [00:00]
  • Modern Days: 2022+ "Genocide" of Ukrainians [09:42]
  • Goebbels Propaganda Rules and Brand Management [20:42]
  • Russia's "History of Genocides" [32:17]
  • Circassian "Genocide" [37:09]
  • "Holodomor" as a National Foundation Myth [56:20]
  • Final Thoughts [1:12:11]
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About your host

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Andrey Ivanov

Born in the USSR; grew up in West Auckland, NZ (Waitākere, Tāmaki Makaurau, Aotearoa); spent all my 20s in Deutschland (Mannheim, Frankfurt, Berlin) & Italia (Milano); back "out West" in Tāmaki Makaurau. A "Westie", a JAFA, vaguely Germanic, Soviet-born, a Kiwi—all in that order and proudly so. Accent vaguely Germanic and fully my own, ja?

PhD (Economics) from Universität Mannheim (Germany) where I co-authored papers on pricing & industrial organization with McKinsey consultants. NOT AN EXPERT.

12+ years strategy consultant (Germany, Italy, NZ); grew own team to 7 employees; large, listed corporations hired my firm; longest return client relationships 7, 5, & 3 years (must've been doing something right, eh?). Occasional Master thesis supervisor.

As I learnt more from being "in" business, wanted to get back to teaching and share this experience; at heart, an entrepreneurial researcher & a researching entrepreneur, an experimenter, learner, an educator & a sharer. Argh, it sounds like I'm full of myself, eh? …

I take my work very seriously & I don't take myself seriously at all—is something I learnt from one of my early clients & one of the best leaders I had the privilege to work with.