A "Shiny Object" Syndrome

"One of the Biggest Detrimental Habits [for Entrepreneurs Is] a Shiny Object Syndrome"—The Entrepreneurial Marathon With Ashlee Berghoff.

This week, we turn to our final context: SME, lifestyle entrepreneurs, and solopreneurs. Ashlee Berghoff tells us her insights after having swapped a corporate consultancy lifestyle for helping lifestyle entrepreneurs get out of the "messy middle" of the entrepreneurial marathon.

Last interview, we discussed experimentation at the boardroom table and predicting pandemics with Melissa Clark-Reynolds ONZM.

Next interview, we cover creativity and random bees with Rory Sutherland.

Contents—Time Stamps From the Full Podcast

• Introduction [00:00]
• On the Entrepreneurial Marathon, Maximizing the Chance of Success, and Dealing with Experimental Failure [06:00]
• On People Resisting Systems, on Enabling Creativity via Systems and Constraints [10:49]
• On Uncertainty [14:28]
• On the Difference Between Solopreneurship and Hiring Employees When It Comes to Risk-taking and Experiments [18:29]
• On How to Involve Your Employees in Experiments [20:47]
• Two Anecdotes on Small Business Experimentation [25:00]
• On the Hero Journey to Be a Guide; On Leadership and Communication [29:42]
• On Process Versus Achievement, Perfectionism Versus Failure, and Dealing with the Messy Middle [36:56]
• The Homework: Long-Form Reading, Writing Things down, and Business Wars [41:47]
• Own Work of Ashlee as It Relates to SMEs and Solopreneurs, the Book, and Systems [52:45]

Links to Ashlee’s Work

• Eureka Results (book): https://eurekaresultsbook.com/
• LinkedIn: https://www.linkedin.com/in/ashleeberghoff/
• A Squared: https://asquaredonline.com/

Links Mentioned

• Road Runner Creativity Guardrails Tweet
• Netflix vs Blockbuster | Wondery's Business Wars
• Other links available in the transcript on Business Games Premium